Why Are U Still Sleeping? An Ode 2 The New School...

So Last month when we did our 'Drake' feature, I got a few people holla @ me (notably home-girl 'Bola' clamoring for a 'BIG SEAN' feature) saying how 1. Drake ain't the best new emcee out there (we never said that btw) & 2. If we're gonna do a feature on Drizzy then surely we should consider the other very very talented newcomers out there, even more so talented than 'October's Very Own'. One quite memorable email I got went a lil sufin like this... "Yo dude I see you on this Drake fella and it's all good but there's better acts that you could put on! Where's Charles Hamilton? Where Kid Cudi @? Where Mickey Factz @? Cory Gunz? Blu? (My Rejoiner - Blu is my man from day so don't even! & if you dont already own 'Below The Heavens', you need 2 get it HERE now!) Ace Hood? B.o.B? Where the hell are all these guys??? You need to come correct IMO!"... Ok did they jus take their list from HERE but anyway, Suffice to say that y'all (everyone that sent in an email) got us envisioning this here feature for a few weeks now...

2 be honest right, there are a truck load of 'newcomer' emcees out on the circuit these days, my Itunes has been inundated with new music from the best of em for the past year and a half, a few of which I aint even heard yet BUT one of my fav new emcees (asides Drizzy ofcourse) is D.C's finest, Mark Ronson's Allido Records signee & Jay-Z's Roc Nation affiliate... Wale (pronounced Wah-Lay lol). In the last 3 years, it's been very hard NOT to take notice of this 24-year old... I saw him over here in the UK back in October of 2007 for the BBC Electric Proms @ Abbey Road when he was on tour wiv Mr. Ronson & he f**kin KILLED it! Check out some footage HERE. He rhymed he was 'kind of a big deal' back then, well he so damn kinda is!!!

2 weeks ago he, along with 'Hip-Hop's Favorite Producer' 9th Wonder, dropped some new music by way of his 5th mixtape 'Back to the Feature' to ready us for the debut album 'Attention Deficit' thats due out in September. Let's listen 2 some Wah-Lay, shall we? After the jump...


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What you jus heard is the kid jumpin on Yael Naim's 'New Soul' with production from BKS. This is my favorite track off of the 'Back to the Feature' E.P (you know how we always on that mellow retrospective hip-hop sound!!!). On the reals though, this song is too sick!!! What do you reckon? Anyway as we proceed...


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This one's an ALL 'Allido' effort with Mark Ronson on production & Daniel Merriweather on the hook. In case you didn't already know, Mr. Ronson is a genius, he brings that ol skool vibe on this one & I gotta give it up to this Merriweather fella cos I haven't been payin him nuff attention, the dude can sing! What can I say bout Wale though, I like this brova... his flow is on point, it's not boring & he's got dope verses for days!!! This one's called 'Pot of Gold'...

You can download the 'Back to the Feature' mixtape HERE, other joints you should definitely check out are the Jean Grae collabo 'Goodbye', Say It Again (featuring Royce Da 5'9) & the '5 Minutes' joint with Skyzoo... The kid's 2008 E.P 'Mixtape About Nothing' is HERE too for your downloading pleasure!!! We're gonna ride outta here wiv one more record off the new E.P if you don't mind?


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Seein as its a collaborative work wiv 9th, it's only right we feature one of his productions... This one features Big Sean, Ken Starr & Mike Posner & its called 'Wonder Why'...

So are we feeling Wale? I know I am... let's get your 2 pence.

From a Roc Nation affiliate, we go straight in on Jay-Z's first signing for Roc Nation... North Carolina native, Jermaine Cole quite simply known as J. Cole. This rapper/producer & St. Johns University graduate Magna Cum Laude first came into our ear's sights in 2007 with his 'The Come Up' E.P and was heavily slept on at our very own peril because that s**t was opus!!! Get it HERE before we go in... Fast forward to Monday 15/06/09 and J. Cole' released his second E.P 'The Warm Up' and everyone was listening this time around... Let's join in!


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WOW! Ok I know I always go on bout amazing production and what not, like all the time BUT you can hear this for yourself, those are guitars you hear right??? It's that soulful s**t & it's undeniable too!!! The amazing thing 2 me is that for an emcee this dope 2 come with production that's this on point is very rare BUT that's what you get with J. Cole (he produces 20 of the 22 tracks on 'The Warm Up'. This track's titled 'Losing My Balance' and those vocals? So dauntingly G.O.O.D! Now unto a track I reckon Mr. Roc Nation C.E.O, Shawn Carter, will very much enjoy... After the jump yeah?


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'I'm Out 4 Dead Presidents 2 represent Me!'... SNM Jermaine, we hear you loud & clear on this one! Dude comes overly HARD and he rides this original Ski produced classic very very nicely! If you haven't taken notice of J. Cole until now, I suggest you wake the F**K up already & witness the goodness!!! & Courtesy his record deal wiv Roc Nation, this revolution will be televised! Download 'The Warm Up' HERE & get your knowledge up!!!

& jus in case you're a deep sleeper, here's a bucket of cold water being splattered over your sleepy heads lol...


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I'm in love with this here record on the E.P and the overriding concept of the whole E.P cos I definitely relate to the 'if-at-first-you-dont-get-in-try-try-&-try-again-until-you-make-it' message but not only that, it's such a beautifully crafted piece of art... Enjoy it! & do tell us what you think...

SO from Fayetteville, North Carolina, we're taking it back to the heart of Hip-Hop, Brooklyn NYC!!! BUT for something not quite Hip-Hop in the traditional sense of it... His Myspace page describes the sound as Soul/New Wave/Pop & his Facebook page adds Hip-Hop & Funk to that genre description BUT you can obviously tell by his music that he's influenced by a wide array of music.. It's definitely very different BUT it's also very GOOD music! We Plug 2 YOU... Theophilus London & he's a HELL-OF-ALOT!!! & Mr. London is HIP-HOP (Yeah I said It!) so 2 all you hip-hops don't leave jus yet (& a bit electro too) & we've got some G.O.O.D Music right after the jump... Just wait 4 the drop on this one k!


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The track's aptly called 'Always Love U' & I love off how he refixes this Whitney Houston classic. I reckon I could stay listening to this for days & I can imagine this being played in Fabric on the regs & a few summer house parties. Such a shame that most London D.Js aren't ready or futuristic enough to rock wiv this tune cos this is a BIG record. It's off of his latest mixtape, 'The Charming Mixtape', the sophomore to his very creative 2008 debut mixtape 'Jam' which you can download HERE... Anyway let's get back to the music, shall we?


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Who here remembers Twissman's 'Women's Psychology' from time ago? Doesn't this record start off a lil like it? Maybe that's why I liked it from the 1st listen... This one's called 'Aquamilitia' & I mean, the title already shows you it's on some different futuristic s**t... Question is, are you really ready for this??? We're givin Theophilus London & the music he creates the 'We Plug GOOD Music' co-sign, get with it!!! 'The Charming Mixtape' should definitely be in your record collection which is why you can get it HERE! Definitely check out 'Day One Fans', 'Fatality', 'Hum Drum' & Theophilus going in U.K's own Crazy Cousinz' funky house hit 'Bongo Jam' but one of my favorites from the mixtape is this right here...


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& It's called 'Cold Pillow', straight fire I tell ya! Straight FIRE!! So what's your verdict on Theophilus London then? The kid is the business... Jus don't sleep is all I'm saying!!!

So ladies & gentlemen, there you have it... some real GOOD music from 3 of the best (or shall I say 3 of our favorite) freshmen into the class of Hip-Hop. Do let us know what your take on these fellas are OR what your take is on any other new emcee out there...

SO Until the Next Time...

OH sorry, Quickly right before we leave you... As recommended by my home-girl Bola & partly because I've been listening for a month now & I must say Kanye West was on some futuristic s**t when he signed Big Sean last year... His latest mixtape 'U Know Big Sean-Finally Famous Vol. 2' is definitely worth a listen... you should definitely add it 2 your collection from HERE!!! My fav tracks on there are 'Say You Will', 'Love Story' featuring Keely, 'Supa Dupa' & 'Who Knows' which features Mike Posner... The album's coming soon as well, make sure you cop that!

Peace & Love! RIP 2 the King!!!

14 comments:

  1. New Soul is my best track from Wale....that song is dope....i see him recognizing all the new bloods...thats wassup.....O Daniel Merriweather can sing,damn....

    Losing my balance is so chilled, i absolutely love it.....

    Theo is really good...

    Great job Ayo...xxxxxx

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  2. Yo I'm a big fan of your blog & i like this one but...

    Wale is decent but decent enuff 2 be showcased above the likes of ace hood & bobby ray & them people? I dunno dude! I mean it aint like homeboy is spectacular or nothing + he aint even the finest 2 come outta DC & I know U know this! Wale even knows this!

    Aint got a problem with J. Cole! He came strong on that dead presidents & I love Theo's music, like u said, its different!

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  3. Johnie from St. Johns5 July 2009 at 14:35

    J. Cole HOW you do that there??? Damn that 'last call' song is my tuuuune!!! His verses are soooo dope, come on now! & y'all gonna say Jay-Z doesnt have the acumen for business! This is such a great signing!!! ROC NATION STAND UP!!!

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  4. DC chillin!!! Wale chillin!!! Attention deficit is gonna be soo serious!!!

    DC STAND-UP!!!

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  5. LMAO @ Anon... Why U frontin like U rep DC??? Stop it!!! we dont say 'serious' round here playa!!!

    & now back 2 dis... WAle is the truth you already know & when that Attention Deficit hit town, we gon party like we possed 2!!!

    DC chillin! PG Chillin! he name Wale & he came to get it! Wat y'all know bout this???

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  6. dis one's 4 my london fam!!! yo why didnt you stream d crazy cousinz tune? not reppin ur peoples fam!!! Theophilus London is truly DOPE as fresh!!!

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  7. @ Ropo... I was gonna put that track on but there was too much of CC & too lil of theo on that one! I defo rep ma LDN town though! Safe 4 comin thru

    @ Kev... Lol! U kill me fam! Defo waitin 2 hear what the album brings though. I'm sure Wale will murk it

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  8. @ Johnie... YUP YUP! ROC NATION! NORTH CAROLINA! J. COLE!!! STAND D F**K UP!!!

    @ Jay... Its not rilli a case of whether Wale is the best outta DC. Point is he is one of our favs out there & YES Wale is definitely decent enuff 2 be put on... allow dude his shine atleast!

    Glad you diggin the rest of the feature, we appreciate your comments bredrin.

    @ Nife... I listen 2 New Soul every day!! I absolutely adore it... U see, great minds and all lol!!!

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  9. I read ur intro and hoped you'd do a piece on B.o.B, his latest mixtape was very very good imo.

    anyway i quite like these dudes you put on. 1st i'm hearin of J.cole 2bh but he impresses me and theophilus is jus takin it a different route which i appreciate.

    i feel d goodness

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  10. wale is such a cutie. gosh

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  11. did someone just say ace hood is better than wale?? come on now. am not sayin wale is the best oh but ace hood got nothin on him. without dj khaled, the runners & all them, i dont think he would be as big. just my opinion... on another note, if ur into fashion, music, entertainment in general, u will love this blog. its new & everybody's talkin about it. if uv got style too, check out the "dope kids" & if u thnk ur better than them, leave a comment with info & atsworld will check you out http://atsworld.wordpress.com/

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  12. Very well done indeed. U didnt sleep on anything...well asher roth. naw never mind, that one song

    Truth be told I have to start deleting my pics off my ipod to get in all this GOOD MUSIC. But some how I always end up looking up "D for Drake". Yeah his flow is serious and all that but dude is so RnB!! And I aint talking autotune (thank you Jay)... he can sang...now that's the bizness.

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  13. @ Anonymous... made your point wiv the ace hood comment and i checked out your blog, it was aight. dunno the point of the 'dope kids' section though, nothin overly special there 2bh but yeah hendle ya biz still

    @ Bola... Lol we got luv 4 Mr. Roth though 4 sure lol! Glad you appreciating the GOOD Music. So Drizzy still got ya heh? Not what I heard that last time we spoke lol! But yeah Drake on his R&B tip is the business!!!

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  14. Also, be sure to check out A$AP Rocky's debut album once it drops, very soon! In the mean time, check out his single “Goldie” which super-producer Hit Boy worked on with him: http://bit.ly/IyVKxf

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